Cover Story�� ��football down, up _ Greentown China Weekly.

China Week: Deng Yanling [Content summary]: Green City Football Club has been tepid, Greentown real estate company, has become one of the largest companies. .<wbr> <wbr> <wbr> <wbr> 1998, Zhejiang Greentown real estate company founded only three years, Song Weiping decided to come up with more than ten million to set up football clubs. .At that time, many real estate companies in Hangzhou bosses believe that investment returns do not see is the madness of football, but when he was Secretary of the Zhejiang Province Sports Bureau Song Weiping Chen Peide witnessed the return. .<wbr> <wbr> <wbr> initial returns <wbr> <wbr> <wbr> "Song Weiping initial investment of soccer, is not without rewards." former director of the Zhejiang Province Sports Bureau, 67-year-old Chen Peide "China Weekly" reporter .said. .<wbr> <wbr> <wbr> 1993 to 2003 period, Chen Peide served as Secretary of Sports, he witnessed the whole process of setting up Green City Club. .<wbr> <wbr> <wbr> Chen Peide took office in February 1993, a year later, the Chinese Football League A A start. .At that time, a football team in Zhejiang can not Couchu. .This allows Chen Peide face as well. ."An economic, cultural province, but it is the world's largest desert campaign." <wbr> <wbr> <wbr> Chen Peide appointed a new official start to the provincial government, strongly urged all sectors of society, Zhejiang Province, to establish .their football team. .Soon, he got the provincial government's response. .The year 1993, the then Party Secretary Li Zemin on a public occasion expressed the hope that the enterprise in Zhejiang Province, like other provinces do have to care for football, soccer investment. .<wbr> <wbr> <wbr> embarrassment, secretary of the call, no response. .Zhejiang entrepreneurs smart, does not seem optimistic about the football. .<wbr> <wbr> <wbr> until 1997, private entrepreneurs, Zhejiang Greentown real estate company executives Song Weiping, holding Green City Football Club ready to set up the report came to Chen Peide. .<wbr> <wbr> <wbr> for Song Weiping, Chen Peide have heard. .In 1994, Song Weiping order to do something impressive, Zhejiang politicians do. .Song Weiping said to just bank loan 15 million to establish the real estate company, and turned out several million to cadres who engage in activities sponsored by provinces and cities. .<wbr> <wbr> <wbr> this, so far have been the site of Hangzhou University of older records in the "Events 1994" inside. .<wbr> <wbr> <wbr> Chen Peide said Song Weiping veteran left many provinces and cities at once give a good impression, and when he encountered difficulties doing things, old cadres who have to speak for him. .<wbr> <wbr> <wbr> Chen Peide think it also made: "Song Weiping is to find ways to work, are willing to under the weight of the smart people." <wbr> <wbr> <wbr> more important things, 1997 .Greentown real estate in the smooth development in Hangzhou, has a minor celebrity. .<wbr> <wbr> <wbr> So when the time came to the door Song Weiping, Chen Peide not hesitate to give him all the way to the green light. .<wbr> <wbr> <wbr> then supply of land, still owned by the government allocation. .Chen Peide remember very clearly, Song Weiping to praise the courage and determination in football, the provincial government immediately decided to Huanglong Stadium is under construction as the Green City Football Club's home. .Also, 50 acres of land next to the stadium plan to the Greentown real estate company. .Hangzhou Green Park development in this land area, is still well-known district of Hangzhou. .<wbr> <wbr> <wbr> Chen Peide Greentown real estate and even those who personally took to the Inland Revenue Department to negotiate, the last time the Provincial Secretary-General were sent out, and finally to win the land tax Greentown real estate tax benefits. .<wbr> <wbr> <wbr> these, still in the initial stage of the Greentown real estate company, we would be timely. .<wbr> <wbr> <wbr> rough football <wbr> <wbr> <wbr> 15 million bank loan, borrowed money from friends 300 million, Song Weiping, the real estate business is that start. .<wbr> <wbr> <wbr> Why do real estate? Song Weiping said a former liberal arts, real estate is not more technology, management-intensive, knowledge-intensive industries, which is their own strengths. .<wbr> <wbr> <wbr> Yang Yiqing, executive director of Zhejiang Research told the "China Weekly" reporter, Song Weiping Hangzhou University in 1977, admitted to the Department of History, when the department's 70 students, now at least 15 are known room .manager of real estate enterprises, including Song Weiping, Southern Zhou Qing rule, the county of the original Xuguang Yue, Hong Qiantang road and so on. .<wbr> <wbr> <wbr> Song Weiping, after graduation, to the Zhoushan School as a teacher, five years later, he put out to sea to Zhuhai, in a computer company as clerks. .Has been done within the auspices of publications from the head of the company, in 1994, he returned to Hangzhou, relying on loans and borrowings, and a founder of Rainbow Road, university students Qiantang real estate company. .<wbr> <wbr> <wbr> year later, Song Weiping exit from the Qiantang, Zhejiang Greentown set up its own real estate company. .<wbr> <wbr> <wbr> Rainbow Road Song Weiping, and not the students in first to enter the real estate industry. .Before their classmates Zhou Qing government to start a real estate company, and after weeks previously served as secretary of Zhejiang provincial party committee secretary. .<wbr> <wbr> <wbr> Yang Yiqing appears in the mid-1990s, the real estate industry in Zhejiang province in the economy be a very big risk "marginal" industries. .At that time people to join the real estate industry, and can not foresee today's Sturm und Drang of the wealth accumulation state, every step, they are cautious and do their best to weigh the pros and cons. .<wbr> <wbr> <wbr> "Green City is a stand out football decision." Hangzhou Daily, Li Chen, chief football reporter that, in 1997, after completion of primitive accumulation, Song Weiping to aim the football. .<wbr> <wbr> <wbr> chose football, it seems easy to understand, because Song Weiping himself a super sports fan. .University, he is member of the sports department; while teaching, and once because of lack of Sports School teacher, volunteered to serve a two-year physical education teacher; he claimed before the age of 31, you can at football's ready audience. .<wbr> <wbr> <wbr> contacts from the start, Song Weiping Li Chen discovered that the person is aggressive, self-Xinxinbaopeng. ."He had no money to borrow money from scratch, two or three years to tens of millions of profit. This is undoubtedly give him confidence." <wbr> <wbr> <wbr> 1997, the Song Weiping out of the football program, it looks very long term - .Serie B team beat the establishment, the establishment of youth teams in football training base. .<wbr> <wbr> <wbr> Chen Peide was like, "I can see, Song Weiping is to do long-term foundation is hoping to actually laying the foundation for the Zhejiang football." He felt like he was doing real estate, like Song Weiping .is willing to invest, but also patient. .<wbr> <wbr> <wbr> "Laosong patience is honed." football reporter, said Li Chen, Song Weiping beginning hope Greentown Grade team quickly dashed. .<wbr> <wbr> <wbr> Song Weiping also think that they are not particularly patient. .He once said: "I wish I could put all the idea of a project is completed, the work completed arrangements to go back to sleep account, the house can be built, two years later." <wbr> <wbr> <wbr> Started his football, he is expected .Two years later, washed up a B grade team, and then rushed into A A. .<wbr> <wbr> <wbr> dare to think, that Li Chen, Song Weiping believe he would like his house football, as in his management, the rapid success. .<wbr> <wbr> <wbr> Hangzhou, a real estate, told reporters that the success of Greentown real estate, a large area is built on the place of management and services. .<wbr> <wbr> <wbr> Greentown creation of the "campus life service system" has been named as the only enterprise project "Urban Management in China Progress Award in 2007." .<wbr> <wbr> <wbr> "Song has been always thought, in football management, like the establishment of real estate as a template to form a pattern, so in the future without football management and training to spend too much time to explore ways and means." .Greentown Shen Qiang, general manager of the club said. .<wbr> <wbr> <wbr> efforts Song Weiping idea but has not been properly rewarded. .<wbr> <wbr> <wbr> two years later in 2000, B team did not see any likelihood of success Chong Jia, Song Weiping decided to buy just a downgrade of the Jilin Aodong B can not only does not impact the success of .A shocked the whole country but emerge five mice B match-fixing case; until the end of 2006, Greentown only Chongchao success. .<wbr> <wbr> <wbr> did not last long, the end of October 2009, Greentown football team from the Super League relegation. .<wbr> <wbr> <wbr> Shen Qiang has left the football club to Greentown real estate departments, until the Greentown face again demoted, he was again recalled, re-served as general manager. .After relegation from the Super Greentown, Shen Qiang lamented the media, football and real estate than the more uncontrollable. .<wbr> <wbr> <wbr> However, Song Weiping I do not think so. .He said in an interview: "It was not deep enough under the work, as long as deep down, football as a controllable." <wbr> <wbr> <wbr> Hitting the harvest <wbr> <wbr> <wbr> .In 2002, Zhejiang Greentown real estate company started out in 2009, Greentown's sales exceeded 53.0 billion, only after China Vanke. .It has become a national real estate company. .<wbr> <wbr> <wbr> the real estate point of view, the sudden emergence of Greentown in 2009, from 2009, Song Weiping Wang and Vanke of relentless criticism. .Song Weiping said that if even one organized into "Song Weiping Quotations" in the network, widely reproduced in newspapers and magazines. .<wbr> <wbr> <wbr> this situation and the end of 2001, Song Weiping early 2002 set off in the Chinese football has a similar crisis at the triad. .<wbr> <wbr> <wbr> 2001 before the end of the performance was not good football team Greentown, Song Weiping basically a well-known within the scope of Zhejiang. .Greentown real estate is mainly in Hangzhou, Zhejiang Province development. .<wbr> <wbr> <wbr> Song Weiping, the insistence on the football, and constantly return to his real estate company. .<wbr> <wbr> <wbr> Chen Peide said: "As long as Greentown insisted on in football, which shows that the strength of the stress strength of building a house, it need not do any advertising, which has the best ads. ."<wbr> <wbr> <wbr> <wbr> those years, Greentown real estate, said Chen Peide would often go out to discuss business, the other one I heard is the Green City, said that, basically happy and green .city cooperation. .<wbr> <wbr> <wbr> started hitting the 2001 storm, then let Greentown fame to the country. .<wbr> <wbr> <wbr> 2001, the Song Weiping, Greentown club spent a total of 8500 million, which is the Song of the annual gross profit of 2 / 3. .A B League late last season, Song also promises to team members: "As long as a rush A, next year I'll come up with a million!" <wbr> <wbr> <wbr> But let Song Weiping extremely disappointed that the team not only .A success not red, but also five players in games away. .Song Weiping angrily dismissed these players, then, he Li Shufu, Geely, Guangzhou, United, league referee pierce the unspoken rules of bribery black whistle blowing, to grasp his hand to the Football Association to provide the list of corrupt referees 8. .<wbr> <wbr> <wbr> football gangs because it was too broad, and Mr. Li to opt out, Song Weiping has been to insist on the image of anti-triad fighter. .<wbr> <wbr> <wbr> At that time, Song Weiping Chen Peide also fully support the anti-triad. .He believes that he and Song Weiping, because of the 2001 anti-illegal labor, fame. .<wbr> <wbr> <wbr> "anti-triad for Greentown, it is definitely a good thing. Since then, it finds that it is just the embodiment of Song Weiping, then run by his real estate company, certainly not much worse. ."Chen Peide said. .<wbr> <wbr> <wbr> 2002, the Song Weiping became fully to the national real estate market moving. .It is said that Song Weiping, although no results triad, but in the real estate has greatly on making a fortune. .<wbr> <wbr> <wbr> triad, the Song Weiping, China, and Zhejiang is known Greentown, Greentown concept of "just talk, walk the right path, may transform" the social values it also greatly enhanced credibility. .<wbr> <wbr> <wbr> 2004, the Greentown's sales reached 4.6 billion development project has been all over the country, the first boss with almost equal Vanke's momentum. .<wbr> <wbr> <wbr> to Hangzhou in Zhejiang Province <wbr> <wbr> <wbr> 2009, the Greentown real estate sales exceed 530 billion yuan. .In the same year, set up a 11-year Green City Football Club changed its name to "Hangzhou Greentown Football Club." <wbr> <wbr> <wbr> Shift from the Sports Bureau in Hangzhou, Zhejiang Province Sports Bureau registration, the then general manager of football club .Lin Lefeng argument is that the team name appears in the name of the city, the tradition of the International League, which will make this team has more sense of belonging, to live better. .<wbr> <wbr> <wbr> Lin Lefeng also an example of Liaoning football, provinces and municipalities have control, the results did not manage. .<wbr> <wbr> <wbr> for the name change, the current Greentown Shen Qiang, general manager of the club only said that the club is more conducive to development. .<wbr> <wbr> <wbr> Chen Peide said that Hangzhou Greentown Football Club selection and cooperation is a strategy, after all, is the city where the headquarters Greentown Hangzhou, a lot of things to deal directly and Hangzhou Municipal Government, Crown .The name on the Hangzhou, and Hangzhou to establish a good relationship, to do a lot of things easier. .<wbr> <wbr> <wbr> Song Weiping himself has publicly stated determination to get to than in Hangzhou is 100% in Beijing and Shanghai is 80% -90%, in other second-tier cities is less than 50%. .Regardless of how the development of Green City, Hangzhou, as the headquarters of Greentown Group, is always very important position. .<wbr> <wbr> <wbr> to Greentown sales in the first quarter of 2010, for example, Greentown Group in the sale of 59 projects nationwide to achieve total sales of 11.5 billion yuan, of which Hangzhou is the 3.9 billion in sales ., accounting for a quarter of 30% of total sales, while outside Hangzhou, Zhejiang, in addition to other projects, only 12.4 million..